Introduction
Adidas is a German multinational corporation that designs and manufactures shoes, clothing, and accessories. Yeezy is a fashion brand created by Kanye West. The two companies have been partners since 2015, and their collaboration has produced some of the most popular sneakers in the world.
However, the relationship between Kanye West and Adidas has not always been smooth. In recent years, Kanye West has made a number of controversial statements that have put a strain on the partnership.
What Kanye West Said About Adidas
In 2018, Kanye West made a number of anti-Semitic remarks during a concert in Chicago. He also wore a shirt that featured a slogan associated with white supremacists. These remarks led to widespread criticism of Kanye West, and Adidas issued a statement saying that it “does not tolerate antisemitism and any other sort of hate speech.”
In 2020, Kanye West announced that he was supporting Donald Trump for president. This decision also drew criticism from many people, including some of his own fans. Kanye West defended his decision, saying that he believed that Trump was the best person to “make America great again.”
In addition to his political statements, Kanye West has also criticized Adidas’ business practices. He has accused the company of exploiting workers in its factories and of not paying him enough money for his Yeezy designs.
The Fallout
The fallout from Kanye West’s controversial statements has been significant. In October 2022, Adidas announced that it was cutting ties with Kanye West. This decision meant that the two companies would no longer collaborate on new Yeezy products.
However, the Yeezy brand remains popular, and Adidas has continued to sell the remaining inventory of Yeezy shoes. In May 2023, Adidas announced that it would be selling some of the remaining Yeezy inventory, and that it would donate some of the proceeds to social justice organizations.
Conclusion
The future of Kanye West and Adidas is uncertain. It is possible that the two companies could reconcile and resume their partnership. However, it is also possible that the relationship will be permanently damaged. Only time will tell what the future holds for these two iconic brands.