Kanye West and Adidas have had a long and complicated relationship. The two first partnered in 2013, and their collaboration has produced some of the most popular and successful sneaker lines in history. However, the partnership came to an end in October 2022, after West made a series of controversial and offensive remarks.
The History of the Adidas x Kanye West Partnership
The Adidas x Kanye West partnership began in 2013, when West signed a 10-year deal with the company. The first product to come out of the partnership was the Yeezy Boost 350, which was released in 2015. The shoe was an instant success, and it helped to launch the Yeezy brand into the mainstream.
Over the next few years, Adidas and West released a number of other popular sneaker lines, including the Yeezy Boost 750, the Yeezy Boost 350 V2, and the Yeezy 500. The shoes were consistently praised by critics and consumers, and they helped to make Adidas one of the most successful sneaker brands in the world.
Why Adidas Ended the Partnership
The Adidas x Kanye West partnership came to an end in October 2022, after West made a series of controversial and offensive remarks. In one instance, West wore a sweatshirt that said “I Love Hitler.” He also made a number of anti-Semitic comments, and he supported Donald Trump for president.
Adidas was quick to distance itself from West. The company released a statement saying that it “does not condone hate speech or discrimination of any kind.” Adidas also said that it would be “ending our long-standing relationship with Kanye West.”
The Rumors of a New Partnership
Despite the end of the official partnership, there have been rumors that Adidas and West could be working together again. In February 2023, a photo of West and Adidas executive Dirk Krampitz was posted on social media. The photo sparked speculation that the two were discussing a new partnership.
However, there has been no official confirmation from Adidas or West about a new partnership. It is possible that the two are simply working together on a limited basis, or that they are discussing a potential future collaboration.
What We Know So Far
At this point, there is very little that we know for sure about the future of the Adidas x Kanye West partnership. However, there are a few things that we can say.
First, it is clear that Adidas and West have a history of working together successfully. The two have produced some of the most popular and successful sneaker lines in history.
Second, it is clear that West is still interested in working with Adidas. He has made a number of public statements about his desire to continue the partnership.
Third, it is clear that Adidas is open to working with West again. The company has not ruled out a new partnership, and it has even met with West to discuss the possibility.
What We Can Expect in the Future
It is impossible to say for sure what the future holds for the Adidas x Kanye West partnership. However, it is possible that the two will work together again in the future. If they do, it is likely that they will produce another successful sneaker line.
The Adidas x Kanye West partnership is a complex and fascinating one. The two have had a long and successful relationship, but it has also been marked by controversy. It is unclear what the future holds for the partnership, but it is one that is sure to continue to be talked about for years to come.