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is adidas bigger than nike ?

adidas bigger than nike

Introduction:

Adidas and Nike are two of the biggest sportswear brands in the world. They have been competing for market share for decades, and the battle is still raging today. So, which brand is bigger?

Body:

In terms of revenue, Nike is the clear leader. In 2021, Nike’s revenue was approximately US $40.2 billion, while Adidas’s revenue was approximately US $25.2 billion. This means that Nike generates about 60% more revenue than Adidas.

Nike also has a larger market share than Adidas. In 2021, Nike had a global market share of 62%, while Adidas had a market share of 15%. This means that Nike is more popular than Adidas with consumers around the world.

However, Adidas is not without its strengths. The company has a strong brand image and is particularly popular in Europe. Adidas also has a strong presence in the soccer market, which is a major growth area for the sportswear industry.

Conclusion:

Overall, Nike is the bigger brand. The company has more revenue, a larger market share, and a stronger brand image. However, Adidas is not without its strengths and is likely to continue to be a major player in the sportswear industry.

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