Introduction
Adidas is a German multinational corporation that designs and manufactures athletic shoes, apparel, and accessories. It is the largest sportswear manufacturer in Europe and the second largest in the world, after Nike.
Adidas is headquartered in Herzogenaurach, Bavaria, Germany. The company was founded in 1949 by Adolf “Adi” Dassler. Dassler’s brother, Rudolf, founded Puma the same year.
History of Adidas
The Dassler brothers were both talented athletes. Adolf was a sprinter and Rudolf was a middle-distance runner. They started their business together in 1924, making sports shoes in their mother’s laundry room.
The Dassler brothers’ business grew rapidly in the 1930s. They produced shoes for German athletes at the 1936 Olympic Games in Berlin.
After World War II, the Dassler brothers had a falling out. They split their business in 1949, with Adolf taking the Adidas name and Rudolf taking the Puma name.
Adidas continued to grow in the postwar years. The company became a major sponsor of international sporting events, including the Olympic Games.
In the 1970s, Adidas introduced the Stan Smith sneaker, which became one of the best-selling sneakers of all time.
Adidas in Russia Today
Adidas has been a major player in the Russian sportswear market for many years. The company opened its first store in Russia in 1979.
In 2022, Adidas suspended its operations in Russia in response to the country’s invasion of Ukraine. The company said that it would continue to pay its employees in Russia and that it would explore ways to resume its business in the country in the future.
The future of Adidas in Russia is uncertain. The company’s decision to leave Russia has been met with mixed reactions. Some people have praised the company for taking a stand against the war, while others have criticized the company for abandoning its Russian customers.
Conclusion
Adidas is a German company that has been a major player in the Russian sportswear market for many years. The company’s decision to leave Russia in 2022 has been met with mixed reactions. The future of Adidas in Russia is uncertain.